1. We Reduce the Amount of Waste
We periodically review direct mail and direct marketing packages and test downsized
pieces when and where appropriate and use lighter-weight papers wherever feasible.
In addition, we adjust trim sizes of our publications and/or collateral in an effort
to reduce waste.
We test and use production methods that reduce print order overruns, waste allowances
and in-process waste. We work with our printer to explore new printing techniques
such as digital and computer-to-plate (CTP) printing and virtual proofing that help
reduce chemicals, paper waste and emissions.
2. We Give Preference to Recyclable and/or Reusable Materials
We use recycled paper for various printed communications whenever possible and appropriate.
We utilize ink-jet addressing and open address windows to eliminate the need for
additional labels on envelopes and parcels.
3. We Communicate Environmental Principles to Suppliers
We review supplier companies' environmental policies and practices, and encourage
them to reduce, reuse, and recycle and give preference to printers that seek to
reduce air and water pollution, energy use, and chemical waste in their operations.
We communicate these goals within our organization and to our suppliers.
4. We Print Catalogs Responsibly
We work with printers that are sensitive to environmental concerns and that strive to
reduce their eco-footprint. Our current printer has received the Environmental Excellence
Award from the U.S. Environmental Protection Agency (EPA) three years in a row.
Over the past 17 years, our printer has reduced ink waste by 74% and currently achieves
a corporate average recycling rate of solid waste of 98%.
5. We Mail Responsibly
We maintain in-house do-not-mail lists for prospects and customers who do not wish
to receive future marketing contacts from us. Further, we provide periodic notices
and opportunities for prospects and customers to opt-out of receiving future marketing
contacts from our organization. We also ensure that our mailing lists are current
and up-to-date by utilizing the USPS National Change of Address (NCOA) and the USPS
Address Correction Service (ACS), as well as through response models and customer
1. We Research & Understand Our Investment in Paper
We work to understand the investment our company has in paper and work to address
environmental issues associated with paper procurement. We recognize the importance
of maintaining biodiversity and avoid sourcing from rare forest types and areas
with high concentrations of rare and endangered species. We seek to work with suppliers
who have integrated conservation values and programs into their operations.
2. We Encourage Responsible Use of Forest Resources
We evaluate paper used for marketing pieces, product packaging and internal consumption
to identify opportunities for increased recycled content, increased post-consumer
recycled content, lower basis weights and other environmental attributes and identify
for consumers paper and paperboard products made from fibers manufactured with recycled
content with post-consumer material.
We consider the net environmental benefits and detriments of using recycled fiber
before purchasing it and understand that recycled fiber manufacture, transportation
and de-ink sludge disposal can have significant environmental impact.
We work with our printers to reduce paper waste (reduced overage counts, make-ready
waste, etc.) and utilize digital production proofing whenever possible.